Category Keyword Research Tools

The Toolkit Comparison: Which GBP Software is Worth Your Budget? My office smells like peppermint tea and the scent of yellowed ledger paper from the 1980s. I have spent two decades protecting the local merchants of this town from the…

I see the city through a lens of data anomalies. The sidewalk does not lie, but the Google Business Profile often does. I remember a midnight call from a local cafe owner who was shaking. A competitor had dropped twenty…

The ghost in the GPS coordinates I remember when the Main Street hardware store was just a building made of brick and mortar, not a collection of data points in a spatial database. My office smells like peppermint and old…

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of…

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a…

The tools every local agency needs to improve client map rankings The rain hit the pavement outside the roofer’s office, smelling like wet concrete and ozone. I sat there looking at their dashboard. They had vanished. One day they owned…

The smell of wet concrete always reminds me of a failed audit. I spent years as a street photographer before I became a search strategist, and I still see the world in frames. Most agencies look at a Google Business…

I view Google Maps as a massive dispatch system where every business is a truck and every search is a delivery request. If the dispatch logs are wrong, the truck never arrives. I spent three months fighting a hard suspension…

The Tool That Detects GMB Filter Issues Automatically I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof…