Our Team

The People Behind the Data

Most local SEO advice is theoretical garbage. We don’t guess what ranks a Google Business Profile. We test it. We break it. We optimize it. This site exists because the gap between ranking high and actually getting calls is massive. We bridge that gap with verified click signals and hard-nosed conversion rate optimization. Meet the practitioners running the experiments.

Alberto Cortés García, Lead CRO Specialist and Editor

Traffic means nothing if it bounces.

Alberto Cortés García spent the last eight years watching businesses burn budget on high Maps rankings that generated zero revenue. He is a seasoned Conversion Rate Optimization specialist. He builds and optimizes landing pages to increase your website’s conversion rates, ensuring every click counts. Alberto ignores vanity metrics. He focuses entirely on the friction a user experiences between searching for a local service and actually making the phone call.

On this site, Alberto breaks down the exact psychological triggers and layout adjustments that turn a casual map view into a booked appointment. He strips away the noise of generic marketing advice to deliver high-resolution conversion tactics. He doesn’t write about what should work. He writes about what actually survives contact with real users.

Connect with Alberto on LinkedIn.

Elena Vasileva, Algorithm Researcher

Elena tracks the drumbeat of Google’s local algorithm updates. She runs isolated tests on click-through rate momentum, measuring exactly how many direction requests it takes to move a listing from position seven to the local pack. She ignores the SEO echo chamber. She relies strictly on raw data from our 400 active test listings across 14 different local niches.

Mateo Rojas, Local Engagement Practitioner

Mateo builds the systems that generate realistic search behavior signals. He knows the difference between a low-quality bot click that gets a profile suspended and a legitimate engagement signal that Google trusts. If a specific CTR tactic stops working, Mateo is the first one to flag it, tear it down, and rebuild the protocol. He handles the operational reality of map rankings.

Our Testing and Editorial Standards

We refuse to publish theory. We don’t rewrite Google’s webmaster guidelines. We publish what survives our internal testing.

Every tactic you read here goes through a brutal validation process.

• We test the signal on our own burner profiles first.
• We measure the exact CTR momentum required to move the needle.
• We verify the conversion impact on the actual landing page.

If a strategy carries a high risk of profile suspension, we say so. We illuminate the blind spots in local SEO. We tell you exactly where the friction lies. You won’t find generic advice about optimizing your meta descriptions here without hard data showing exactly why it matters for Maps engagement. If a widely accepted industry tactic fails in our testing, we call it out by name.

Get in Touch

We talk to local SEOs, agency owners, and business operators every single day.

If you have a specific CTR anomaly you want us to investigate, reach out. We read every email. We don’t outsource our inbox to a virtual assistant. Send your data, your failed experiments, or your operational questions to our team. We usually respond within 48 hours.