The sidewalk smells like wet concrete and old exhaust. I am standing outside a suite in a commercial district; noticing the sharp contrast between the physical reality and the digital ghost that Google just erased. I spent three months fighting…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a…
The smell of peppermint and old paper hangs heavy in my office as I look over another set of maps. For twenty years, I have watched local merchants in this town get pushed aside by national chains using brute-force algorithms.…
The physics of a three mile radius and the fight for map pack dominance The air in the back of the studio smells like wet concrete and ozone. I have spent twenty years staring at the digital ghosts of storefronts,…
Why Your Current Local Audit Tool is Missing Critical Errors I walk these streets and see the digital ghosts that most software ignores. The smell of wet concrete after a morning rain always reminds me of the day I spent…
How to Audit Your Own Business Profile Like a Pro Agency I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a…
The Low-Friction Method for Auditing Local Search Presence The sidewalk outside the plumber’s office smelled like wet concrete and diesel exhaust. I stood there, camera in hand, documenting the peeling gold leaf on the glass door. This was not for…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a…
